AI Insights · Timothy · July 2022
Top 5 Entertainment Apps Performance in Egypt Q2 2022
A look at the performance of the top 5 entertainment apps in Egypt during Q2 2022, detailing trends in downloads, revenue, and active users.
In Q2 2022, the top 5 entertainment apps in Egypt showed varied performance across downloads, revenue, and active user metrics. Data from Sensor Tower provides insights into these trends.
TikTok saw a consistent weekly download rate, starting at around 304K and peaking at 337K by the end of May. Revenue fluctuated but surged to approximately $101K in mid-May and late June. Active users remained robust, averaging around 13M weekly, with a peak of nearly 13.8M in early May.
WATCH IT: Drama,Movies experienced a significant drop in downloads from 183K in early April to around 10K by the end of June. Revenue also showed volatility, peaking at $90K in early May but dropping to $19K by late June. Active users mirrored this trend, decreasing from 364K in early April to 76K by the end of the quarter.
Shahid - ﺷﺎﻫﺪ had a strong start with 447K downloads in early April, which gradually declined to about 51K by the end of June. Revenue showed a downward trend as well, starting at $39K and ending at $19K. Active users peaked at 567K in early April but settled at around 217K by the end of the quarter.
OSN+ displayed a fluctuating download pattern, starting at 33K in late March, peaking at 97K in mid-April, and dropping to 13K by the end of June. Revenue remained relatively stable, ranging between $5K and $7K weekly. Active users peaked at 247K in mid-April but saw a decline to approximately 111K by late June.
Disney+ was introduced in June and quickly garnered 133K downloads in the first week. However, downloads decreased to around 23K by the end of the month. Revenue started strong at $49K but dropped to $5K by late June. Active users also saw a decline from 98K to 66K within the same period.
These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.