AI Insights · Timothy · July 2022
Top 5 Books Apps in Europe Q2 2022
A look at the performance of the top 5 books apps in Europe during Q2 2022, based on data from Sensor Tower.
During the second quarter of 2022, the top 5 books apps on a unified platform in Europe showed varied performance across different metrics such as weekly downloads, revenue, and active users. Here’s a detailed look at the trends for each app:
Audible: Audio Entertainment experienced significant growth in weekly revenue, starting at around $362K and peaking at approximately $718K by the end of June. Weekly downloads fluctuated, starting at around 139K, dipping in mid-May, and stabilizing around 116K by the end of the quarter. Weekly active users saw a slight decline from approximately 2.7M to 2.6M over the period.
Wattpad - Read & Write Stories saw relatively stable weekly revenue, averaging between $49K and $65K, with a noticeable peak at $61K at the end of June. Weekly downloads were consistent, averaging around 125K to 138K. The app maintained a robust base of active users, starting at 8.2M and ending at approximately 8.3M.
Amazon Kindle had a steady download rate, starting at around 84K and ending at approximately 82K. Weekly active users showed a slight increase from around 1.9M to 1.94M. The app's weekly revenue remained negligible throughout the quarter.
Storytel - Audiobooks Library exhibited strong revenue performance, starting at $260K and peaking at approximately $290K. Weekly downloads showed a downward trend, starting at around 60K and ending at approximately 47K. Active users experienced a slight decline from around 1.35M to 1.22M by the end of June.
Litres: Books and audiobooks had a consistent revenue stream, with figures ranging from $167K to $219K. Weekly downloads were relatively stable, starting at around 77K and ending at approximately 63K. The app’s active users showed minor fluctuations, maintaining a steady base around 735K to 698K.
These insights reflect data sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.