Top 5 Books Apps Performance in Kenya Q2 2022

In the second quarter of 2022, the top 5 books applications in Kenya demonstrated varied performance metrics on a unified platform. Here’s a detailed look at their weekly downloads, revenue, and active users trends, based on data from Sensor Tower.

Audible: Audio Entertainment saw a notable increase in weekly revenue, starting at approximately $730 and peaking at $1.3K by the end of June. Weekly downloads fluctuated between 348 and 495, while weekly active users ranged from 1.1K to 1.2K, showing a slight increase towards the end of the quarter.

GoodNovel - Stories & Novels exhibited a strong performance in weekly revenue, kicking off at $1K and reaching a high of $2K. Weekly downloads had significant spikes, notably reaching over 2K in multiple weeks, while weekly active users showed a peak of 10.7K in early June before declining to 6K by the end of the quarter.

Everand: Ebooks and audiobooks experienced steady growth in weekly revenue, peaking at $605. The app's weekly downloads ranged from 185 to 441, with a consistent trend in weekly active users fluctuating around the 3K mark, ending the quarter at 2.9K.

Webfic-Make Reading Fantastic had a mixed performance, with weekly revenue starting at $1.6K and declining to $794 by the end of June. Weekly downloads saw a sharp decrease, starting at 1.3K and dropping to just 36. Active users also declined, from 4K in March to 1.5K in late June.

MoboReader-The Alpha King showed a relatively stable performance in weekly revenue, ranging from $299 to $475. Weekly downloads fluctuated, starting at 377 and ending at 107, while weekly active users saw a decline from 1.7K to 1.1K over the quarter.

For more detailed insights and data, visit Sensor Tower.