Top 5 Books Apps in Europe Q2 2022: Unified Platform Performance

Throughout Q2 2022, the top five book apps in Europe displayed varied performance metrics across downloads, revenue, and active users. Here’s a closer look at their trends on a unified platform:

Audible: Audio Entertainment experienced a consistent rise in weekly revenue, peaking at approximately $718K in the final week of June. Weekly downloads started strong at 138K but settled around 116K by the end of the quarter. Active users hovered around the 2.6M mark, demonstrating stable engagement.

Litres: Books and audiobooks saw a slight fluctuation in weekly revenue, with a low of $166K in mid-May and a high of $220K in mid-June. Downloads decreased from 77K at the start of the quarter to 63K at the end. Active user numbers remained steady, averaging around 690K throughout the period.

Storytel - Audiobooks Library maintained a stable weekly revenue, reaching up to $290K in the last week of June. Downloads showed a downward trend, starting at 60K and falling to 47K by quarter’s end. Active users fluctuated slightly but stayed around the 1.2M to 1.3M range.

Dreame - Read Best Romance saw a significant increase in weekly revenue, reaching $125K in the last week of June from a low of $84K in mid-May. Downloads, however, trended downwards, starting at 25K and dropping to 13K. Active users remained relatively stable, averaging around 160K.

MyBook: books and audiobooks had a fluctuating weekly revenue, peaking at $70K in mid-April and settling around $66K at quarter’s end. Downloads slightly decreased from 23K to 21K. Active users showed a minor decline, averaging around 190K throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.