Top 5 Books Apps in Estonia Q2 2022 Performance Review

During the second quarter of 2022, several book applications experienced notable trends in Estonia. Here, we review the performance of the top 5 book apps based on weekly downloads and revenue.

Audible: Audio Entertainment saw a consistent increase in weekly revenue, peaking at approximately $1K in mid-May. Weekly downloads fluctuated, with a notable peak of 405 in the week of May 23, before declining to 92 by the end of June.

Litres: Books and audiobooks maintained a stable weekly revenue, averaging around $400 throughout the quarter. Weekly downloads showed minor fluctuations, with a peak of 139 in late March and a slight decline to 101 by the end of June.

MyBook: books and audiobooks experienced a gradual decrease in weekly revenue, starting at $397 in late March and ending at $196 by the end of June. Weekly downloads remained relatively stable, averaging around 40 downloads per week.

Storytel - Audiobooks Library saw weekly revenue peak at $327 in mid-April, followed by a decline to $232 by the end of May, and slight recovery to $268 in late June. Weekly downloads showed a downward trend, starting at 127 in late March and dropping to 43 by the end of June.

Everand: Ebooks and audiobooks exhibited a steady increase in weekly revenue, starting at $93 in late March and peaking at $162 in early May. Weekly downloads fluctuated, with a peak of 325 in early April and a significant drop to 46 by the end of June.

For more detailed insights and data, visit Sensor Tower.