Top 5 Books Apps Performance in Bulgaria Q2 2022

In Q2 2022, the top five books applications in Bulgaria showed varied performance trends in terms of weekly downloads, weekly revenue, and weekly active users. Here’s a closer look at how each app fared.

Storytel - Audiobooks Library saw a consistent increase in weekly revenue, peaking at approximately $17.8K by the end of June. Weekly downloads fluctuated, with a high of around 2.6K in mid-April and a low of 1.4K in early June. Active users showed a slight decrease from 51.7K at the start of the quarter to about 47.7K by the end of June.

Audible: Audio Entertainment experienced modest revenue growth, reaching around $694 in mid-June. Downloads showed a general upward trend, peaking at approximately 447 in early May. Active users fluctuated but maintained an average of around 3K throughout the quarter.

Everand: Ebooks and audiobooks had stable weekly revenue, averaging around $150, with a peak of $204 at the end of June. Downloads were relatively steady, with a notable peak of 327 in early June. Active users gradually increased from 1.1K in March to about 1.6K by early June, before slightly declining to 1.2K by the end of the quarter.

GoodNovel - Stories & Novels demonstrated variable revenue, peaking at around $200 in early May and late June. Downloads saw a significant rise, reaching 131 in mid-June. Active users increased consistently, starting from 249 in late March and reaching 389 by the end of June.

Litres: Books and audiobooks showed a gradual increase in weekly revenue, peaking at $219 in late June. Downloads fluctuated, with a significant peak of 180 in early June. Active users remained steady, averaging around 1.2K throughout the quarter.

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