AI Insights · Timothy · July 2022
Top 5 Entertainment Apps on iOS in Middle East, Q2 2022
In Q2 2022, the top 5 entertainment apps on iOS in the Middle East showed varied performance in terms of downloads, revenue, and active users. TikTok and WePlay saw significant growth, while Shahid, Netflix, and Disney+ had steady trends.
In the second quarter of 2022, the top 5 entertainment apps on iOS in the Middle East displayed diverse performance metrics. Here's a detailed look at their performance based on data from Sensor Tower.
TikTok TikTok saw a strong performance in Q2 2022. Weekly revenue fluctuated, peaking at around $1.9M at the end of April and maintaining figures above $1.3M throughout the quarter. Weekly downloads remained robust, with a low of approximately 73K in mid-April and reaching up to 141K in early June. Active users showed a steady increase, rising from 8.9M at the start of the quarter to nearly 9.7M by the end of June.
WePlay (ويبلاي) - Game & Chat WePlay experienced notable growth during the quarter. Revenue showed a significant rise, starting at around $12K at the end of March and peaking at approximately $117K by the end of June. Downloads followed a similar trend, with a dramatic increase from around 6K at the beginning of the quarter to over 212K in late May. Active users also surged, climbing from 16K in late March to 298K by the end of May, before slightly decreasing towards the end of June.
Shahid - ﺷﺎﻫﺪ Shahid maintained a steady performance. Weekly revenue ranged from $591K to $897K, with a noticeable peak in early May. Downloads saw a significant spike in early April, reaching 244K, but generally hovered between 18K and 77K for the rest of the quarter. Active users showed a slight decline from 426K at the start of the quarter to around 319K by the end of June, with some fluctuations in between.
Netflix Netflix's performance was relatively stable. Weekly revenue saw minor fluctuations, peaking at around $151K in late June. Downloads were consistent, ranging from 28K to 49K throughout the quarter. Active users remained steady, starting at approximately 1.2M and ending the quarter at nearly 1.3M, with minor variations.
Disney+ Disney+ had a varied performance in June 2022. Revenue started at around $384K in early June and gradually decreased to about $67K by the end of the month. Downloads followed a downward trend, starting at 148K and reducing to 60K by late June. Active users increased initially, reaching around 172K mid-June, before dropping to approximately 148K by the end of the month.
These insights highlight the dynamic nature of the entertainment app market in the Middle East. For more detailed information, visit Sensor Tower.