Top 5 Entertainment Apps on iOS in Italy: Q2 2022

During the second quarter of 2022, the top five entertainment apps on the iOS platform in Italy demonstrated diverse performance trends, according to data from Sensor Tower. Here's a closer look at how TikTok, Netflix, Amazon Prime Video, Disney+, and Mediaset Infinity performed.

TikTok

TikTok from TikTok Ltd. experienced a stable revenue stream, peaking at around $151K in the first week of April and maintaining over $100K throughout the quarter. Downloads fluctuated, starting at 41.8K in late March, dipping to 20.7K in May, and then rising sharply to 58.7K by the end of June. Weekly active users (WAU) for TikTok remained robust, growing from 6.1M to approximately 6.2M by the end of the quarter.

Netflix

Netflix, Inc.'s app saw a steady increase in revenue, reaching about $155K in early June from an initial $105K in late March. Downloads showed a gradual upward trend, starting at 21.3K and peaking at 25.2K by the end of June. Netflix’s WAU also grew, from 2.2M to 2.4M, indicating a strong user engagement throughout the quarter.

Amazon Prime Video

Amazon Prime Video by AMZN Mobile LLC had a mixed quarter. Revenue peaked at around $46.7K in early April and saw various fluctuations, ending at approximately $29.9K in late June. Downloads experienced a significant surge to 34.6K in early May but generally hovered around 14K-16K for most of the quarter. The app's WAU ranged from 539K to 549K, showing consistent user activity.

Disney+

Disney’s Disney+ app experienced a declining revenue trend from an initial $337.9K in late March to around $228.7K by the end of June. Downloads fluctuated, with a peak of 25.8K in mid-April and stabilizing around 15K in June. WAU for Disney+ varied, starting at 730K and ending at approximately 710K.

Mediaset Infinity

Mediaset Infinity by Mediaset.it had lower revenue figures, peaking at approximately $14.1K at the end of March and generally decreasing, with minor fluctuations, to about $8.6K by late June. Downloads were inconsistent, peaking at 21.3K in mid-April but dropping to around 5.3K in early June. WAU showed a declining trend from 136K at the start of the quarter to about 113K at the end.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.