AI Insights · Timothy · July 2022
Top 5 iOS Entertainment Apps in Bulgaria - Q2 2022
An overview of the performance of the top 5 entertainment apps on iOS in Bulgaria during Q2 2022, including downloads, revenue, and active users.
During the second quarter of 2022, the top 5 entertainment apps on iOS in Bulgaria showcased a variety of trends across downloads, revenue, and active users. Here’s a closer look at their performance based on data from Sensor Tower.
TikTok
TikTok experienced fluctuations in both revenue and downloads throughout the quarter. Weekly revenue peaked at approximately $16.6K in late April, with other notable spikes around $13K to $14K during mid-May and early June. Downloads varied, peaking at around 3.4K in early June, while weekly active users fluctuated between 180K and 200K, showing slight but consistent engagement.
HBO Max: Stream TV & Movies
HBO Max saw a steady performance in revenue, with notable increases to around $1.1K in early June and $1K in mid-June. Downloads peaked at 4.6K in late March, but gradually decreased to around 1.2K by the end of June. Weekly active users showed growth, reaching approximately 17.9K in late April before stabilizing around 14K to 16K for the rest of the quarter.
LUKOIL Club Bulgaria
LUKOIL Club Bulgaria showed consistent growth in downloads, starting at 471 in late March and rising to over 1.3K by late June. This steady increase in user acquisition indicates growing popularity among Bulgarian users.
Netflix
Netflix maintained a stable revenue stream, peaking at approximately $850 in early May. Downloads saw a significant spike to around 1.7K in late April, with other weeks ranging between 500 and 900. Active users remained relatively stable, fluctuating between 24K and 27K, indicating consistent user engagement.
EON TV
EON TV experienced consistent download numbers, averaging around 700 downloads per week with slight fluctuations. Active users steadily increased from 4.2K in late March to approximately 4.9K by the end of June, demonstrating growing user engagement over the quarter.
For more detailed insights into the performance of these apps and others, visit Sensor Tower.