AI Insights · Timothy · July 2022
Top 5 Entertainment Apps on iOS in Kenya Q2 2022
Discover the performance trends of the top 5 entertainment apps on iOS in Kenya during Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 entertainment apps on iOS in Kenya showed varied performance trends in terms of weekly downloads, revenue, and active users. Below is an overview of how each app fared during this period, based on data from Sensor Tower.
TikTok from TikTok Ltd. saw a notable fluctuation in weekly revenue, starting at around $2.2K and peaking at approximately $2.7K in early May before tapering off to about $1.2K by the end of June. Weekly downloads for the app were strong, beginning at 2.8K and experiencing a peak of 4.2K in late May. Active users demonstrated a positive trend, increasing from 157K at the start of the quarter to 170K by the end of June.
Netflix by Netflix, Inc. showed a steady increase in weekly revenue, beginning at $941 and reaching a high of $2.1K by the end of May. Weekly downloads remained fairly consistent, hovering around the 1.1K mark throughout the quarter. Active users for Netflix showed minor fluctuations, ending the quarter with around 40.6K users.
Amazon Prime Video from AMZN Mobile LLC experienced a gradual increase in weekly revenue, starting at $614 and climbing to $915 by early June, with a peak of $938 in early May. Downloads for the app were modest but showed a consistent upward trend, beginning at 141 and reaching 231 by the end of June. Active users also saw a slight increase, growing from 2.6K to 2.8K over the quarter.
ZEE5 Movies, Web Series, Shows by Z5 had a mixed performance in terms of revenue, fluctuating between $59 and $145 throughout the quarter. Downloads for the app were relatively low, peaking at 83 in late May. Active users displayed a gradual increase, starting at 319 and reaching 442 by mid-June, before dropping slightly to 384 by the end of the quarter.
Shahid - ﺷﺎﻫﺪ from MBC Group saw inconsistent revenue, with weekly earnings ranging from $36 to $160. The app's downloads showed a significant drop towards the end of the quarter, decreasing from 68 in late March to just 14 by the end of June. Active users also saw a decline, starting at 113 and ending the quarter at 132.
These insights provide a snapshot of the performance trends of the top entertainment apps on iOS in Kenya for Q2 2022. For more detailed data and insights, visit Sensor Tower.