AI Insights · Timothy · July 2022
Top 5 Entertainment Apps on iOS in UAE, Q2 2022
Explore the performance metrics of the top 5 entertainment apps on iOS in the UAE during Q2 2022, including trends in downloads, revenue, and active users.
In the second quarter of 2022, the top 5 entertainment apps on the iOS platform in the United Arab Emirates showcased varying trends in downloads, revenue, and active users. Here's a closer look at their performance metrics, based on data from Sensor Tower.
TikTok
TikTok saw a dynamic quarter, with weekly revenue peaking at approximately $502K at the end of May, followed by a slight dip and then another rise to around $464K by the end of June. Weekly downloads ranged from a low of 13.8K in mid-April to a high of 23.9K in early April. Active users fluctuated throughout the quarter, starting at 1.33M and ending at 1.33M, with minor variations in between.
Shahid - ﺷﺎﻫﺪ
Shahid - ﺷﺎﻫﺪ experienced a notable decline in weekly revenue, starting at $166K at the end of March and dropping to $106K by the end of June. Downloads also saw a significant decrease, from 12.6K in late March to just over 2.2K by the end of June. Active users showed a downward trend, beginning at 29.0K and closing the quarter at 25.1K.
Netflix
Netflix's weekly revenue displayed a gradual increase, peaking at $54.7K in the last week of June. Download numbers fluctuated, with a minimum of 4.8K in mid-April and a peak of 8.2K at the end of June. Active users remained relatively steady, beginning at 216K and ending at 226K, with minor fluctuations throughout the quarter.
OSN+
OSN+ maintained a consistent performance in terms of weekly revenue, starting at $30.2K and ending at $24.6K. Downloads showed some variability, with numbers ranging from 1.8K to 4.1K across the quarter. Active users remained stable, starting at 17.5K and closing at 15.9K.
Disney+
Disney+ had a strong entrance into the market, with weekly revenue starting at $140K in early June and gradually decreasing to $17.2K by the end of the month. Downloads followed a similar pattern, starting at 35.4K and dropping to 11.6K. Active users showed an upward trend, beginning at 21.3K and peaking at 44.0K before settling at 35.0K.
For more detailed insights and data, visit Sensor Tower.