Top 5 iOS Books Apps in New Zealand: Q2 2022 Performance

In Q2 2022, the top 5 iOS books applications in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here's a detailed look at their trends based on Sensor Tower data.

Audible: Audio Entertainment experienced notable fluctuations in both downloads and revenue. Weekly downloads started at around 973 and gradually increased to a peak of 1.4K in the week of June 20. The app's weekly revenue showed a significant rise, peaking at approximately $26.6K in mid-April before stabilizing around $17.9K to $20K towards the end of the quarter. Active users remained fairly stable, fluctuating between 14K and 15K throughout the quarter.

Libby, the Library App showed a steady increase in downloads, starting from 453 in late March and growing to 736 by the end of June. Active users also increased consistently, from around 6.7K in late March to approximately 7.5K by the end of the quarter. However, the app did not generate any revenue during this period.

Amazon Kindle maintained a steady trend in both downloads and active users. Weekly downloads fluctuated slightly, ranging from 559 to 679. Active users remained stable, with minor fluctuations around the 7K mark, peaking at 7.4K in the last week of June.

Wattpad - Read & Write Stories exhibited a more volatile pattern. Weekly downloads started at 608 and dropped to 372 by early May before recovering to 564 in mid-June. Revenue fluctuated, peaking at approximately $2.1K at the start of the quarter and ending around $1.6K. Active users saw a slight decline, starting at 22K in late March and ending at approximately 20.3K by the end of June.

Goodreads: Book Reviews showed a gradual increase in downloads, starting at 268 and reaching 367 by late April. The app maintained stable active user numbers, fluctuating between 2.3K and 2.7K. Similar to Libby, Goodreads did not generate any revenue during this period.

For more detailed insights and data, visit Sensor Tower.