AI Insights · Timothy · July 2022
Top 5 iOS Books Apps in Australia: Q2 2022 Performance
Explore the performance trends of the top 5 iOS books apps in Australia for Q2 2022, focusing on weekly downloads, revenue, and active user metrics.
The second quarter of 2022 saw notable activity in the iOS books app category in Australia. Here, we delve into the performance trends of the top 5 apps: Audible: Audio Entertainment, Amazon Kindle, Wattpad - Read & Write Stories, Libby, the Library App, and BorrowBox Library. Data comes from Sensor Tower, and more insights can be found there.
Audible: Audio Entertainment experienced steady revenue growth, peaking at around $147K in the final week of June. Weekly downloads showed an upward trend mid-quarter, reaching approximately 10.5K in late April, while weekly active users fluctuated between 124K and 132K throughout the quarter.
Amazon Kindle saw consistent download numbers, with a peak of about 5.4K in the week of June 27. Active users remained stable, ranging from 50K to 52K across the quarter.
Wattpad - Read & Write Stories had a steady revenue stream, with weekly earnings around $9K to $14K. Downloads saw a slight decline, dropping from 3.8K at the end of March to a low of 2.1K in early May, while active users hovered between 231K and 247K.
Libby, the Library App maintained a consistent download rate, peaking at approximately 3.5K in the last week of June. Active users showed steady growth, starting at 19K and increasing to about 21.5K by the end of the quarter.
BorrowBox Library had a stable performance in downloads, with numbers ranging from 1.9K to 3.1K. Active users increased from 15.5K at the start of the quarter to around 17.5K by the end of June.
These trends highlight the dynamic landscape of books apps on the iOS platform in Australia for Q2 2022. For more detailed insights and data, visit Sensor Tower.