Top 5 Entertainment Apps Performance in Uruguay - Q1 2022

In Q1 2022, the performance of the top 5 entertainment apps on a unified platform in Uruguay showcased a variety of trends across weekly downloads, revenue, and active users. Here’s a closer look at each app's performance.

Netflix saw a steady weekly revenue, peaking at around $3.2K in early January and maintaining an average of approximately $2.8K throughout the quarter. Weekly downloads fluctuated, starting strong with over 9.4K in mid-January and ending the quarter at around 5.3K. The app's weekly active users decreased from over 409K at the beginning of the year to about 332K by the end of March.

HBO Max: Stream TV & Movies experienced a peak in weekly revenue at $8.6K in mid-January, with a decline to around $6K by the end of March. Downloads were highest in early January with 6.7K, gradually decreasing to 3.6K by the end of the quarter. Weekly active users showed a positive trend, growing from approximately 47.8K at the start of the year to nearly 59.6K by the end of March.

Star+ demonstrated an upward trend in weekly revenue, starting at $1.7K in early January and reaching a peak of $4.6K in mid-March. Downloads also saw significant growth, from 2.4K in early January to a peak of 7.3K in mid-February, ending the quarter at 5.8K. Active users increased steadily from 13.3K at the beginning of January to nearly 39.3K by the end of March.

Disney+ maintained a consistent weekly revenue, averaging around $3.8K, with slight fluctuations peaking at $4.9K in late January. Downloads remained fairly stable, starting at 4K and ending at 4.5K. Active users showed a steady rise from around 84K at the beginning of January to about 89.8K by the end of March.

Antel TV did not generate any revenue during this period. However, downloads varied significantly, peaking at 8.5K in late January and ending the quarter at 6.8K. Active users saw a notable increase from 36.1K at the start of January to 47.9K by the end of March.

For more detailed insights and data, visit Sensor Tower.