Top 5 Entertainment Apps Performance in Saudi Arabia Q1 2022

In the first quarter of 2022, the top entertainment apps in Saudi Arabia showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for the top 5 apps: TikTok, Shahid - ﺷﺎﻫﺪ, Play Diary - Enjoy your media, Netflix, and YouTube Kids.

TikTok experienced a dynamic Q1 2022. Weekly revenue began at approximately $1.7M and saw fluctuations, peaking at around $2.4M in the week of March 21. Weekly downloads started strong at 182K and gradually decreased to 166K by the end of March. Active users remained relatively stable, starting the quarter at 13.6M and ending at 13.5M.

Shahid - ﺷﺎﻫﺪ showed a steady increase in weekly revenue, beginning at $388K and reaching a high of $599K in the last week of March. Downloads also grew significantly, from 33.6K at the start to 106.5K at the end of the quarter. Active users rose from 423K to 610K over the same period.

Play Diary - Enjoy your media, despite being a newcomer, made a noticeable impact. Weekly downloads were highest at 178K in early March but declined to 13.4K by month’s end. Active users followed a similar trend, starting at 253K and dropping to 183K by the end of the quarter.

Netflix had a steady performance in Q1. Weekly revenue fluctuated, starting at $32.3K, dipping mid-quarter, and ending at $30.6K. Downloads started at 40.7K, peaking at 48.5K in early January, and subsequently decreased to 25.3K by the end of March. Active users saw a decline from 1.17M to just over 1M during the quarter.

YouTube Kids maintained a consistent performance. Weekly downloads ranged from 31.2K to 39.5K, with minor fluctuations. Active users remained stable, starting at 299K and ending at 291K.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.