Top 5 Entertainment Apps in the Middle East Q1 2022

In the first quarter of 2022, the top 5 entertainment apps in the Middle East displayed notable trends in downloads, revenue, and active users. Here’s an overview of their performance based on Sensor Tower data.

TikTok saw a consistent rise in weekly revenue, starting at approximately $3M in late December 2021 and peaking at around $3.6M in the final week of February. Weekly downloads reached their highest at 447K in early February, while weekly active users fluctuated, peaking at 28.8M in late February before settling at 27.7M by the end of March.

Netflix experienced a mixed trend in weekly revenue, starting at $112K and peaking at nearly $148K by the end of February. Weekly downloads showed a gradual decline from 90K in early January to about 57K by the end of March. Active users for Netflix decreased from 3.1M in early January to 2.6M by the end of March.

YouTube Kids maintained stable weekly downloads, ranging between 62K and 74K throughout the quarter. Active users increased steadily, starting at 781K in late December 2021 and reaching around 830K by the end of March.

Shahid - ﺷﺎﻫﺪ reported notable growth in weekly revenue, beginning at $562K in late December 2021 and peaking at approximately $913K in the last week of March. Weekly downloads surged significantly, reaching 181K in the final week of March. Active users also increased, from 582K in late December to over 822K by the end of March.

Play Diary - Enjoy your media showed an impressive start with downloads peaking at 262K in early March. However, downloads declined to 21K by the end of March. Active users followed a similar trend, starting at 374K in early March and decreasing to 257K by the end of the quarter.

These insights into the performance of the top entertainment apps in the Middle East during Q1 2022 highlight the dynamic nature of user engagement and revenue generation in the region. For more detailed insights, visit Sensor Tower.