Top 5 Entertainment Apps in Kenya Q1 2022

During the first quarter of 2022, the top 5 entertainment apps in Kenya displayed varied performance trends in terms of weekly downloads, active users, and revenue. Here’s a closer look at how these apps fared:

K24 Plus had a mixed performance in weekly downloads, starting strong with over 147K downloads in late December 2021 and peaking at nearly 194K in mid-January. However, it saw a significant drop to around 12K by the end of February before rebounding to over 55K by the end of March. The weekly active users showed a consistent upward trend, starting at 177K in late December and reaching approximately 581K by the end of March.

Netflix experienced steady growth in weekly downloads, starting at 44K in late December and peaking at about 72K in mid-March. The app’s weekly revenue fluctuated, peaking at around $1.3K at the end of February. Active users remained fairly stable, hovering around 460K-500K throughout the quarter.

Showmax 1.0 saw a notable increase in weekly downloads in early February, reaching over 94K. However, this number declined to around 22K by the end of March. The app's weekly revenue began to rise in March, peaking at approximately $1.3K in the final week. Active users followed a similar trend, peaking at around 341K in early February and then stabilizing at about 249K by the end of March.

Music Downloader - MP3 Player showed varying weekly downloads, starting with 6.4K in late December and peaking at over 31K by the end of March. Active users increased from 2.5K in late December to around 14K by the end of March, indicating a growing user base.

MyDStv Africa experienced fluctuations in weekly downloads, starting at 5.7K in late December, peaking at 23K in mid-January, and then rising again to nearly 40K by the end of March. Active users saw significant growth, starting at 54K in late December and reaching approximately 128K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.