Top 5 Entertainment Apps in Russia Q1 2022: Unified Platform Performance

Throughout the first quarter of 2022, the top 5 entertainment apps in Russia displayed diverse performance trends in terms of weekly downloads, revenue, and active users. Below, we delve into the specifics of each app's performance, with data sourced from Sensor Tower.

TikTok experienced a significant peak in weekly revenue, reaching approximately $506K at the end of January. However, it saw a steep decline towards the end of the quarter, with weekly revenue dropping to around $38K by late March. Weekly downloads for TikTok fluctuated but remained robust, peaking at about 578K in late December and maintaining figures above 450K for most of the quarter. Active users saw an upward trend early in the quarter, peaking at over 47M in early March before slightly declining to around 43M by the end of March.

Иви: сериалы, кино, спорт, ТВ showed a steady weekly revenue, peaking at approximately $257K at the end of February. Downloads decreased from around 130K at the end of December to approximately 77K by late March. Active users also saw a decline from about 2.4M in late December to around 1.6M by the end of the quarter.

Okko Фильмы HD. Кино и сериалы maintained a consistent weekly revenue, with a peak of about $148K in mid-January and a low of approximately $61K in mid-March. The app's downloads followed a similar trend, peaking at around 133K in early January and dropping to about 108K by late March. Active users remained relatively stable, fluctuating between 370K and 540K throughout the quarter.

PREMIER: series, films, shows exhibited a peak in weekly revenue of about $142K in mid-January, which then gradually decreased to around $56K by the end of March. Downloads saw a sharp decline from approximately 64K in late December to around 31K by late March. Active users fluctuated but stayed within the range of 540K to 650K throughout the quarter.

Lastly, Кинопоиск: просмотр фильмов saw a peak in weekly revenue of approximately $100K at the end of February, followed by a decline to around $55K by late March. Downloads were highest at about 310K in early January and decreased to around 173K by the end of March. Active users remained stable, fluctuating between 2M and 2.6M throughout the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.