Top 5 Books Apps Performance in New Zealand for Q1 2022

Throughout the first quarter of 2022, New Zealand's top Books apps exhibited diverse performance trends in downloads, revenue, and active users. Here's a closer look at the key metrics for Audible: Audio Entertainment, Wattpad - Read & Write Stories, Amazon Kindle, Libby, the Library App, and Goodreads: Book Reviews.

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at around $19K in the final week of March. Weekly downloads showed a slight dip mid-quarter, with a low of approximately 2K in the week of February 21, but recovered to 2.7K by the end of March. The app maintained a robust base of active users, fluctuating between 45K and 51K throughout the quarter.

Wattpad - Read & Write Stories saw weekly revenue fluctuate, peaking at $3.2K in the last week of February. Downloads showed a consistent decline, starting at 1.5K in early January and reaching around 1K by the end of March. Weekly active users remained relatively stable, hovering around 29K to 30K throughout the quarter.

Amazon Kindle had steady weekly downloads, starting at 1.8K in late December and slightly decreasing to 1K by the end of March. Active users saw a gradual decline from approximately 30K in late December to around 26K by the end of March.

Libby, the Library App maintained consistent weekly downloads, averaging around 1K throughout the quarter. Active users showed a slight increase, starting from 14K in late December and reaching nearly 15K by the end of March.

Goodreads: Book Reviews exhibited a decline in weekly downloads from 913 in late December to around 410 by the end of March. Active users also saw a slight decline, fluctuating between 4.2K and 5.4K during the quarter.

For more in-depth insights and data, visit Sensor Tower.