Top 5 Books Apps Performance in Ghana - Q1 2022

During the first quarter of 2022, the top five books applications in Ghana showcased varying trends in their downloads, revenue, and active user metrics. Here’s a detailed look at the performance of each app:

Audible: Audio Entertainment experienced fluctuations in weekly revenue, peaking at $174 in mid-January and ending the quarter with a decline to $89. The app’s weekly downloads also saw a decrease from 255 in late January to just 42 by the end of March. Active users showed a slight downward trend, starting at 1.3K and closing the quarter at 1.2K.

GoodNovel - Stories & Novels exhibited a steady decline in weekly revenue, starting at $581 and dropping to $356 by the end of March. Downloads peaked at 336 in early January but fell to 191 by the last week of March. Active users saw minor fluctuations but remained relatively stable, ending the quarter at 3.9K.

Everand: Ebooks and audiobooks showed a notable increase in weekly downloads, starting at 79 in late December and reaching 208 by the end of March. Revenue experienced a peak of $146 in late February but generally fluctuated around the $70 mark. Active users saw a rise from 1.5K in late December to 1.8K by the end of the quarter.

Joyread-Fantasy Novel had a consistent rise in weekly downloads, with a peak of 1.3K in the last week of March. Revenue also saw an upward trend, ending the quarter at $370. Active users increased from 609 in late December to 1.3K by the end of March.

Webfic-Make Reading Fantastic experienced a decline in weekly revenue, starting at $723 and dropping to $584 by the end of March. Downloads fluctuated, peaking at 979 in the last week of March. Active users showed a significant increase, rising from 1.9K in late December to 2.5K by the end of the quarter.

These insights are sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.