Top 5 Entertainment Apps on iOS in Kenya Q1 2022

During the first quarter of 2022, the top five entertainment apps on iOS in Kenya showcased varied performance trends across downloads, revenue, and active users. These insights are sourced from Sensor Tower, providing a snapshot of user engagement and monetization in the region.

TikTok from TikTok Ltd. experienced significant fluctuations in weekly revenue, peaking at approximately $3K in the final week of February. Weekly downloads remained relatively stable, averaging around 3K per week, with a slight dip in the last week of March to 2.8K. Active users showed a positive trend, increasing from 144K to 157K over the quarter.

Netflix from Netflix, Inc. saw a consistent weekly revenue stream, peaking at $1.3K in late February. Weekly downloads showed an upward trend towards the end of the quarter, reaching 1.3K in the week of March 21. Active users fluctuated slightly but remained around 39K to 43K throughout the quarter.

Showmax from Showmax s.r.o. had steady weekly downloads, with a peak of 386 in mid-March. Active users showed a gradual increase, ending the quarter at 2.1K, up from 2K at the beginning of January.

DStv Stream from Multichoice Support Services (Pty) Ltd had its highest weekly downloads of 437 in late December, which then stabilized around 300 per week. Active users saw a slight decline, ending the quarter at 7.5K from a peak of 8.4K in early January.

YouTube Kids from Google maintained consistent weekly downloads, with notable peaks of 334 in mid-March. Active users fluctuated but ended strong at 8.2K in late March, showing resilience and user retention.

For more detailed insights and data, visit Sensor Tower.