Top 5 Entertainment Apps on iOS in Egypt Q1 2022

The first quarter of 2022 saw significant activity in the entertainment app category on iOS in Egypt. Data from Sensor Tower highlights the performance of the top five apps: TikTok, Play Diary - Enjoy your media, Netflix, Shahid - ﺷﺎﻫﺪ, and WATCH IT: Drama,Movies.

TikTok demonstrated strong performance throughout the quarter. Weekly revenue peaked at approximately $109K in the first week of January and saw fluctuations, ending the quarter at around $51K. Weekly downloads fluctuated between 20K and 36K, with a notable increase to 31K in the week of March 21. Active users remained relatively stable, starting at 1.05M and slightly decreasing to around 1.01M by the end of March.

Play Diary - Enjoy your media, a new entry in the market, saw a high number of downloads initially, with 52K in the last week of February. However, downloads declined sharply to 3K by the end of March. Active users followed a similar trend, starting at 74K in early March and decreasing to 43K by the end of the month.

Netflix experienced a relatively stable quarter. Weekly revenue remained consistent, averaging around $1.2K, with a peak of $1.8K in the last week of February. Downloads saw a peak of 12.8K in the week of January 24, before stabilizing around 3K to 4K towards the end of the quarter. Active users started at 71K and gradually declined to 57K by the end of March.

Shahid - ﺷﺎﻫﺪ showed a mixed performance. Revenue peaked at $32K in the last week of March, showing a steady upward trend. Downloads varied, peaking at 15.5K in the last week of March. Active users saw an increase from 30K at the beginning of the quarter to 42K by the end of March.

WATCH IT: Drama,Movies had a notable performance with revenue peaking at $38K in mid-January and ending the quarter at $38K. Downloads surged to 16K in the last week of March after fluctuating between 1K and 5K earlier in the quarter. Active users increased significantly from 4K in late December to 32K by the end of March.

Overall, these top entertainment apps showed varying trends in downloads, revenue, and active users. For more detailed insights and data, visit Sensor Tower.