Top 5 Entertainment Apps on iOS in Brazil - Q1 2022

In the first quarter of 2022, the top 5 entertainment apps on iOS in Brazil showcased notable trends in downloads, revenue, and active user metrics. Below, we delve into the performance of TikTok, Netflix, HBO Max: Stream TV & Movies, Globoplay: Novelas, séries e +, and Amazon Prime Video.

TikTok experienced a fluctuating trend in weekly revenue, starting at approximately $80K and peaking at around $112K by the end of January. Weekly downloads remained robust, averaging around 130K, with active users consistently surpassing 5.6M throughout the quarter.

Netflix saw its weekly revenue peak at roughly $60K in late February, while weekly downloads hovered around 80K to 120K. Active user numbers showed a gradual decline from 4.4M to approximately 3.6M by the end of March.

HBO Max: Stream TV & Movies displayed strong revenue growth, with weekly earnings reaching up to $158K in early March. Downloads varied significantly, with a high of about 170K in mid-January, dropping to around 40K by March. Active users were stable, averaging around 550K to 600K.

Globoplay: Novelas, séries e + achieved impressive weekly revenue, peaking at over $615K in early March. Downloads saw a massive spike to approximately 284K in mid-January, while active users reached up to 1.3M, maintaining strong engagement throughout the quarter.

Amazon Prime Video had moderate weekly downloads, ranging between 30K and 70K, with active users fluctuating slightly around 250K. Revenue figures were minimal, with occasional peaks up to $22.

This data, provided by Sensor Tower, offers valuable insights into the performance of these top entertainment apps in Brazil. For more detailed analysis and insights, visit Sensor Tower.