Top 5 iOS Entertainment Apps in Bulgaria - Q1 2022

In the first quarter of 2022, the top entertainment apps on the iOS platform in Bulgaria demonstrated notable trends in downloads, revenue, and active users. Here’s a closer look at the performance of the leading apps, based on data from Sensor Tower.

TikTok saw a significant increase in weekly revenue, starting from approximately $6.2K at the end of December 2021 and peaking at around $18.1K in mid-March. Weekly downloads exhibited fluctuations, reaching a high of about 5.9K in late January before declining to approximately 2.8K by the end of March. The app maintained a robust user base with active users peaking at nearly 197K in mid-February, though it experienced a slight decline to around 185K by the end of the quarter.

HBO Max: Stream TV & Movies, released by WarnerMedia, showed varied performance throughout March. Weekly revenue started at around $1.6K and decreased to about $604 by the end of the month. Downloads were strong at the beginning of March with approximately 7.5K, peaking at 8.3K mid-month, and then dropping to 4.6K. Active users saw a consistent rise, starting from 5K in early March and reaching around 13.4K by the end of the month.

HBO GO experienced steady download numbers, beginning the quarter with approximately 1.2K and peaking at around 2.3K in early March. Active users showed a gradual increase, starting from about 10.7K at the end of December and reaching a high of around 13.4K in early February. However, there was a slight decline to approximately 10.9K by the end of March.

Netflix demonstrated a consistent revenue trend, starting at around $468 and peaking at $650 in late February. Weekly downloads fluctuated slightly, with a high of about 1.2K at the end of December and a low of approximately 680 in mid-March. Active users showed a downward trend from 29.6K at the end of December to around 25.2K by the end of March.

ZEDGE™ Wallpapers & Ringtones, published by Zedge, Inc, had modest revenue, fluctuating between $9 and $22 throughout the quarter. Downloads remained fairly stable, starting at around 997 and peaking at approximately 946 in early March. Active users showed a slight increase from around 8.6K at the end of December to nearly 8.8K in early March, before settling at approximately 7.9K by the end of the month.

For more detailed insights and data, visit Sensor Tower.