AI Insights · Timothy · April 2022
Top 5 Entertainment Apps on iOS in Africa Q1 2022
Discover the performance of the top 5 entertainment apps on iOS in Africa during Q1 2022, including trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 entertainment apps on the iOS platform in Africa showcased varied performance metrics in terms of downloads, revenue, and active users. This analysis is based on data from Sensor Tower.
TikTok from TikTok Ltd. saw a notable increase in weekly revenue, peaking at approximately $164K in the first week of January. Weekly downloads remained relatively stable throughout the quarter, hovering around 140K to 150K, with a slight dip to 125K in the final week of March. The app maintained a high number of weekly active users, starting at 3.4M and ending the quarter at around 3.5M.
Netflix from Netflix, Inc. experienced consistent weekly revenue, ranging between $18K and $25K. Weekly downloads fluctuated slightly, with a high of 36K in late January and a low of 28K in late February. Active users saw a gradual decline from 715K at the start of the quarter to around 671K by the end of March.
Showmax from Showmax s.r.o. did not generate any revenue during this period. Weekly downloads varied, peaking at 12.6K in mid-February and dropping to 8.5K by late March. Active users showed a positive trend, increasing from 44K to 54K over the quarter.
Play Diary - Enjoy your media from Hau Nguyen Trung, which released in late February, had a strong start with 61K downloads in its first week. However, downloads decreased significantly to 4.7K by the end of March. The app also saw a decline in active users, starting at 89K in early March and ending at 55K.
DStv Stream from Multichoice Support Services (Pty) Ltd did not generate revenue during this quarter. Weekly downloads were stable, with a peak of 8.8K in mid-January and a low of 7K in late March. The number of active users remained steady, fluctuating around 160K throughout the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.