AI Insights · Timothy · April 2022
Top 5 Entertainment Apps on iOS in the US for Q1 2022
In Q1 2022, TikTok, HBO Max, Disney+, Hulu, and Netflix showed varied performance trends in downloads, revenue, and active users on the iOS platform in the US.
In Q1 2022, the top 5 entertainment apps on iOS in the United States—TikTok, HBO Max: Stream TV & Movies, Disney+, Hulu: Stream TV shows & movies, and Netflix—exhibited notable trends in weekly downloads, revenue, and active user metrics. Data for this analysis comes from Sensor Tower, offering deeper insights into app performance.
TikTok
Throughout Q1 2022, TikTok saw a consistent increase in weekly revenue, peaking at approximately $7.9M in the week of March 7. Weekly downloads fluctuated, hitting a high of around 1.5M in early March. Active users remained relatively stable, starting at 56.5M and closing the quarter at 56.9M.
HBO Max: Stream TV & Movies
HBO Max experienced a rollercoaster in weekly revenue, with a peak of about $6.5M in the last week of February. Downloads spiked to nearly 1M in mid-January but steadily declined to about 299K by the end of March. Active users decreased from 4.6M at the start of the quarter to roughly 4M by the end.
Disney+
Disney+ displayed a steady performance in revenue, reaching around $5M during the week of January 17. Downloads saw minor fluctuations, peaking at 574K in late December and ending the quarter with about 510K. Active users saw a slight decline from 7.5M at the beginning to 6.2M by the end of March.
Hulu: Stream TV shows & movies
Hulu maintained a relatively stable weekly revenue, hovering around $3M, with a peak of approximately $3.6M in late February. Downloads remained steady, averaging between 300K and 380K throughout the quarter. Active users also showed stability, starting at 11.3M and ending at around 11M.
Netflix
Netflix's revenue showed minor fluctuations, with a peak of about $2.8M in late February. Downloads remained consistent, averaging around 450K weekly. Active users saw a slight decline from 21.3M at the start of the quarter to 18.1M by the end of March.
For more detailed insights and trends, visit Sensor Tower.