Top 5 Entertainment Apps on iOS in Ukraine, Q1 2022

The first quarter of 2022 saw interesting trends in the performance of the top 5 entertainment apps on iOS in Ukraine. Data from Sensor Tower reveals how these apps fared in terms of weekly downloads, revenue, and active users.

TikTok started the quarter strong with weekly revenue peaking at around $133K in early January. However, it experienced a decline, reaching approximately $17.8K by the end of February, before recovering slightly to about $55K at the end of March. Weekly downloads for TikTok showed a similar pattern, starting at around 40K in early January, dropping to 22.5K by late February, and then rising again to 31.3K in the last week of March. The app maintained a steady number of weekly active users, fluctuating between 1.56M and 1.77M throughout the quarter.

MEGOGO: TV, Movies, Audiobooks had a varied performance in terms of revenue. It peaked at approximately $78K in mid-January and saw a decline to around $36K by the end of March. Weekly downloads fluctuated significantly, with a notable peak at around 17K in the last week of February. Active users for MEGOGO rose from roughly 39.9K at the start of the quarter to about 50K by mid-March, before settling at approximately 44.8K by the end of March.

SWEET.TV experienced stable weekly revenue, averaging around $5K to $8K throughout the quarter, with a peak of $8.5K at the end of February. Downloads showed a downward trend, starting at around 8K in late December and dropping to approximately 2K by the end of March. Active users also saw a decline, from 32.6K at the start of the quarter to about 23.1K by the end of March.

Иви: сериалы, кино, спорт, ТВ had relatively modest weekly revenue, starting at approximately $2.9K and ending the quarter at around $1.3K. Downloads remained low and steady, fluctuating between 950 and 2.2K throughout the quarter. Active users for Иви ranged from 17.1K to 20.9K, showing minor fluctuations.

VeVe Collectibles saw a peak in weekly revenue at around $3.9K in mid-January but experienced a significant decline, reaching as low as $376 by the end of March. Downloads started strong at around 690 in early January but dropped to just 78 by the end of March. Active users increased from around 808 at the start of the quarter to a peak of 2.1K in late January, before declining to approximately 1.1K by the end of March.

These insights provide a snapshot of the performance trends for the top entertainment apps in Ukraine for Q1 2022. For more detailed analysis and data, visit Sensor Tower.