Top 5 Entertainment Apps on iOS in Italy, Q1 2022

In the first quarter of 2022, the top 5 entertainment apps on iOS in Italy exhibited diverse trends in downloads, revenue, and active users. Here's a closer look at the performance of Disney+, TikTok, Netflix, Amazon Prime Video, and discovery+.

Disney+ saw a fluctuating trend in weekly revenue, starting the quarter at around $204K and peaking at approximately $338K by the end of March. Downloads began at 37.9K in late December, dipping to around 11K in late February, and then gradually climbing back to around 16K by the end of March. Active users started at 824K, slightly declined to 564K by mid-February, and then increased to 731K by the end of March.

TikTok experienced a consistent rise in weekly revenue, starting from $100K and reaching up to approximately $166K in mid-February before settling at around $133K by the end of March. Downloads exhibited a downward trend from 73.6K at the beginning of the quarter to about 38.4K in mid-February, with a slight recovery to 41.8K by the end of March. Active users showed a steady increase, starting at 5.5M and reaching over 6.1M by the end of the quarter.

Netflix maintained a stable weekly revenue trajectory, starting at $82.6K and peaking at around $117K in late March. Downloads saw a significant drop from 57.3K in late December to around 21.3K by early March, with minor fluctuations thereafter. Active users began at 2.63M, slightly declined to about 2.19M by early March, and then remained relatively stable.

Amazon Prime Video exhibited a varied weekly revenue pattern, beginning at $34.7K and peaking at approximately $50K by mid-March, before ending the quarter at around $39.6K. Downloads started strong at 40.4K, spiking to 52.2K in early January, but then fell to around 16K by the end of March. Active users started at 698K, rose to 729K by late February, and then decreased to 540K by the end of the quarter.

discovery+ showed a moderate revenue trend, starting at $17K and peaking at around $23.3K by late January, before ending at approximately $16.7K in late March. Downloads began at 3.3K, peaked at 5.3K in early January, and then declined to about 2.4K by the end of March. Active users started at 29.8K, increased to 74.3K by early February, and then settled at around 45.4K by the end of the quarter.

These insights are derived from data provided by Sensor Tower, where more detailed analytics and trends can be explored.