Top 5 Entertainment Apps on iOS in Argentina for Q1 2022

In the first quarter of 2022, the top 5 entertainment apps on iOS in Argentina—Disney+, Netflix, Star+, HBO Max: Stream TV & Movies, and TikTok—exhibited diverse performance trends. Below is a detailed look at their weekly downloads, revenue, and active user metrics.

Disney+ had a relatively stable quarter. Weekly revenue fluctuated slightly, peaking at approximately $20.5K in late February, with the lowest point being around $16.8K mid-February. Weekly downloads saw a modest decline from 4.9K at the start of January to about 3.4K by the end of March. Active users hovered around the 120K mark, with a notable increase to nearly 129K in the last week of March.

Netflix experienced consistent revenue growth, peaking at $15.2K in late February. Weekly downloads were highest in mid-January at around 10K, but generally stayed between 4.8K and 6.9K. Active users remained robust, fluctuating between 444K and 531K throughout the quarter.

Star+ showed a dynamic performance. Weekly revenue saw a significant rise from $7.7K at the end of December to over $17.1K by late March. Downloads peaked at 8.7K mid-January and remained between 4.5K and 8.2K for the rest of the quarter. Active users also grew steadily from 38.6K to over 60K.

HBO Max: Stream TV & Movies had varied trends. Weekly revenue reached its highest at $13.7K at the end of February, with a low of $7.1K at the end of December. Downloads were highest in early January at 16.5K and dropped to 4K by late March. Active users peaked at 76K in early March before declining to around 58.5K by the end of the quarter.

TikTok showed strong engagement metrics. Revenue peaked at $12.7K in late February, with a notable dip to $3.5K in early March. Downloads ranged from 7.1K to 11.9K, peaking in late February. Active users consistently stayed above 880K, peaking at 919K in late March.

These insights are based on data from Sensor Tower, where more detailed analysis can be found.