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AI Insights · Timothy · April 2022

Top 5 Entertainment Apps on iOS in Africa: Q1 2022 Performance

In Q1 2022, TikTok, WATCH IT: Drama,Movies, Shahid - ﺷﺎﻫﺪ, Netflix, and Amazon Prime Video showcased notable performance on the iOS platform in Africa. Here are the key trends in downloads, revenue, and active users.

Top 5 Entertainment Apps on iOS in Africa: Q1 2022 Performance

In Q1 2022, the top 5 entertainment apps on the iOS platform in Africa were TikTok, WATCH IT: Drama,Movies, Shahid - ﺷﺎﻫﺪ, Netflix, and Amazon Prime Video. Below is a detailed analysis of their performance during this period based on data from Sensor Tower.

TikTok experienced a fluctuation in weekly revenue, peaking at around $164K in early January and ending the quarter at approximately $105K. Weekly downloads remained relatively stable, ranging from 125K to 149K. The app maintained a strong user base with active users increasing from 3.4M to 3.5M by the end of March.

WATCH IT: Drama,Movies saw its weekly revenue fluctuate, with a notable peak of $37.7K in the final week of March. Downloads showed a significant upward trend towards the end of the quarter, reaching 16.4K in the last week of March. Active users also rose dramatically from around 4.8K to 32.5K over the quarter.

Shahid - ﺷﺎﻫﺪ had a steady increase in weekly revenue, culminating at approximately $33K at the end of March. The app's downloads saw a significant spike in the last week of March, reaching 16.9K. Similarly, active users increased from about 34.4K to 47.3K during the quarter.

Netflix exhibited consistent weekly revenue, peaking at about $25K in late February. Weekly downloads were stable, ranging from 28K to 36K. Active users remained relatively steady throughout the quarter, hovering around 670K.

Amazon Prime Video had varied weekly revenue, with a high of approximately $20.5K in late February and ending the quarter at around $18K. Downloads remained stable, ranging between 2.6K and 4.6K. Active users hovered around 39K to 42K throughout the quarter.

These insights highlight the dynamic performance of entertainment apps in Africa on the iOS platform during Q1 2022. For more detailed analytics, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2022