AI Insights · Timothy · April 2022
Top 5 Books Apps on iOS in Europe Q1 2022
Discover the performance of the top 5 books apps on iOS in Europe during Q1 2022, including trends in downloads, revenue, and active users.
In the first quarter of 2022, the top five books apps on iOS in Europe showcased varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:
Wattpad - Read & Write Stories saw a steady revenue throughout the quarter, peaking at around $67.8K in the final week of February. Weekly downloads experienced an initial surge, reaching about 144K in the first week of January, before gradually declining to approximately 60.5K by the end of March. Active users also saw a slight decrease, starting from 4.3M at the beginning of the quarter and ending at around 3.8M.
Audible: Audio Entertainment demonstrated a consistent increase in weekly revenue, topping at roughly $311K in the final week of February. Downloads, however, showed a downward trend, starting at approximately 76.3K in late December and dropping to around 52.8K by the end of March. The active user base also saw a decline from 840K to around 782K over the quarter.
Amazon Kindle had relatively stable weekly downloads, with numbers fluctuating between 71.9K at the start and around 43.2K by the end of the quarter. Although revenue figures were minimal, the app maintained a stable active user base, averaging around 623K by the end of March.
Storytel - Audiobooks Library exhibited a consistent revenue stream, peaking at around $224K in the final week of February. Downloads saw a gradual decline from approximately 41.3K in early January to around 21.9K by the end of March. Active users showed a downward trend, starting at about 623K and ending at around 508K.
Litres: Books and audiobooks experienced fluctuations in weekly revenue, with a peak of roughly $212K in the second week of January and ending at around $188K by late March. Downloads also saw a decline from approximately 35.2K in early January to around 22.9K by the end of March. Active users remained relatively stable, with a slight increase from 135K to around 140K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.