AI Insights · Timothy · April 2022
Top 5 Books Apps on iOS in Europe: Q1 2022 Performance
A detailed look at the performance of the top 5 books apps on iOS in Europe during Q1 2022, focusing on downloads, revenue, and active users.
Throughout the first quarter of 2022, the top 5 books applications on iOS in Europe showed varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at each app's performance:
Audible: Audio Entertainment saw a consistent increase in weekly revenue, peaking at around $311K in the final week of February. Weekly downloads exhibited a downward trend, starting at 76K in late December and dropping to 43K by late March. Active users also showed a gradual decline from 841K to 782K over the quarter.
Storytel - Audiobooks Library experienced fluctuations in weekly revenue, reaching a high of $224K at the end of February. Weekly downloads decreased steadily from 37K to 22K. Active users followed a similar downward trend, beginning at 583K and ending at 508K.
Litres: Books and audiobooks demonstrated a notable peak in weekly revenue in mid-January at approximately $212K, though it generally hovered around $150K-$190K throughout the quarter. Downloads decreased from 27K to 18K, while active users fluctuated, eventually stabilizing around 140K by the end of March.
MyBook: books and audiobooks maintained relatively stable weekly revenue, peaking at $107K at the end of February, before declining to around $61K by the end of March. Downloads showed a downward trend from 12K to 10K. Active users experienced a slight drop from 69K to 57K over the quarter.
Dreame - Read Best Romance had a steady weekly revenue, averaging around $65K-$71K, with a slight peak of $71K in late March. Weekly downloads were low, starting at 6.5K and ending at 5.5K. Active users remained relatively stable, fluctuating around the 56K mark.
These insights come from Sensor Tower, providing a comprehensive look at the performance of the top books apps on iOS in Europe. For more detailed analytics, visit Sensor Tower.