AI Insights · Timothy · March 2022
Top 5 Entertainment Apps on Android in South Africa: Q1 2022
In the first quarter of 2022, the top 5 entertainment apps in South Africa on the Android platform showcased varying trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 entertainment apps in South Africa on the Android platform showcased varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the performance of these apps.
Showmax 1.0 experienced a significant rise in weekly revenue, peaking at around $11.8K in the final week of March. Weekly downloads fluctuated, with a high of approximately 115.8K in early January and a low of about 48.7K in late February. Active users showed a downward trend initially but rebounded to around 625.9K in mid-March before slightly declining again.
Netflix saw consistent weekly download numbers, ranging from about 25.1K to 40K throughout the quarter. Active users displayed a slightly erratic yet overall stable trend, peaking at approximately 977.4K in early January and maintaining around 946.8K by the end of March.
MyDStv SA had a steady increase in weekly downloads, with a notable peak of roughly 43.3K in the third week of March. Active users followed a similar upward trend, growing from about 45.9K at the beginning of January to approximately 78.5K by the third week of March.
DStv maintained a consistent download rate, with weekly numbers ranging between 20.4K and 30.5K. Active users remained relatively stable, fluctuating slightly around the 490K mark throughout the quarter.
Viu: Dramas, TV Shows & Movies showed a steady revenue trend, peaking at approximately $3.9K in the last week of March. Weekly downloads were consistent, with a slight increase towards the end of the quarter, reaching around 30.1K in mid-March. Active users remained stable throughout the quarter, hovering around the 350K mark.
For more detailed insights and data, visit Sensor Tower.