Top 5 Entertainment Apps on Android in Belgium, Q1 2022

In Q1 2022, the top 5 entertainment apps on the Android platform in Belgium demonstrated distinct performance trends. Below is an overview of the metrics for Disney+, GoPlay, VRT MAX, VTM GO, and Netflix.

Disney+ exhibited a steady increase in weekly revenue, peaking at approximately $40K in the final week of March. Weekly downloads saw fluctuations, with a high of 12.9K in late December and a low of 7.9K in mid-March. Active users began the quarter at around 301.6K, dipping to 231.1K in late February before rising to 266K by the end of March.

GoPlay had a notable increase in weekly downloads early in January, reaching 12.1K. Downloads varied throughout the quarter, with a low of 3.9K in late February and a final week count of 7.9K. Active users started at 20.8K in late December, increasing to 37.9K by late March, indicating a positive trend in user engagement.

VRT MAX saw a mixed trend in weekly downloads, starting at 7.5K in late December and ending at 3.4K in late March. Active users demonstrated a more consistent pattern, beginning at 37.4K and peaking at 41.6K in mid-February before stabilizing around 36.1K by the end of the quarter.

VTM GO maintained a relatively stable download rate, with weekly downloads ranging from 3.2K to 5.9K. Active users fluctuated between 51.4K and 62K, showing a peak in mid-March and ending the quarter at approximately 58.7K.

Netflix experienced a decline in weekly downloads from 7.5K in late December to 3.5K in early March, before a rise to 5.5K by the end of the quarter. Active users also saw a downward trend from 735.3K to 587K, with a rebound to 627.2K by the final week of March.

These insights are derived from Sensor Tower's data, with more detailed analytics available on their platform.