Top 5 Entertainment Apps in South Africa Q4 2021

In the fourth quarter of 2021, South Africa's top entertainment apps on a unified platform revealed intriguing trends in downloads, revenue, and active user metrics. Here's a closer look at how these apps performed:

Showmax 1.0 saw an upward trajectory in downloads, starting from approximately 55.8K in late September and peaking at around 107.1K by the end of December. The weekly active users also exhibited a positive trend, growing from about 539K to 634K throughout the quarter.

Netflix maintained consistent weekly revenue, fluctuating between $14.5K and $19.1K. Weekly downloads showed a slight decline, beginning at roughly 49.9K and ending at 39.1K. Active users remained relatively stable, averaging around 1.22M throughout the quarter.

DStv experienced a varied download pattern, starting at 33.5K and ending the quarter at approximately 25.2K. The active user base remained steady, fluctuating between 543K and 595K.

Viu: Dramas, TV Shows & Movies recorded consistent weekly revenue, ranging from $2.6K to $3.9K. Downloads saw a decline from 31.5K to 14K by the end of December. Active users showed a slight decrease, from 358K to 313K over the quarter.

Google Play Games had a relatively stable download rate, starting at 25.6K and ending at 21.2K. The active users saw a slight decline from 1.11M to 999K in the same period.

These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform.