Top 5 Entertainment Apps Performance in South America Q4 2021

In Q4 2021, the top 5 entertainment apps in South America—Netflix, Pluto TV: Watch & Stream Live, HBO Max: Stream TV & Movies, Amazon Prime Video, and Disney+—showed varying performance trends in terms of downloads, revenue, and active users.

Netflix saw a decline in weekly downloads early in the quarter, dropping from around 1.1M at the end of September to approximately 622K by mid-November. However, a resurgence towards the end of December brought downloads back up to about 817K. Revenue fluctuated, peaking at nearly $99K in early November but dipping to around $72K by the end of December. The app maintained robust weekly active users, starting at about 53M and closing the quarter at around 52M.

For Pluto TV: Watch & Stream Live, weekly downloads remained relatively stable, ranging between 345K and 558K. Active users varied slightly, beginning the quarter at approximately 2.2M and ending at around 2.1M.

HBO Max: Stream TV & Movies experienced significant growth in weekly revenue, starting at around $223K and peaking at approximately $369K by the end of December. Downloads followed a similar trajectory, with an initial count of around 532K in late September, dropping slightly mid-quarter, and then surging to about 732K in the final week. Active users increased from approximately 3.4M to over 4.1M by quarter's end.

Amazon Prime Video exhibited a mixed performance. Weekly downloads saw a decline from about 580K to 373K mid-quarter but rebounded to approximately 448K by the end of December. Revenue showed minor fluctuations, peaking at around $84K in late November. Active users maintained a fairly consistent range, closing the quarter at around 4.4M.

Lastly, Disney+ demonstrated strong performance, especially in revenue, which saw a high of approximately $868K in late November and ended the quarter at around $707K. Downloads were also robust, peaking at around 723K in the final week of December. Active users increased significantly from around 6.3M to nearly 8M by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.