Top 5 Entertainment Apps Performance in Latin America Q4 2021

In the fourth quarter of 2021, the top entertainment apps in Latin America showcased diverse trends in downloads, revenue, and active users. Here’s a closer look at the performance of Netflix, HBO Max: Stream TV & Movies, Disney+, Pluto TV: Watch & Stream Live, and Amazon Prime Video.

Netflix saw a decline in weekly downloads from approximately 1.58M at the start of the quarter to around 1.2M by the end of December. Despite the decrease in downloads, weekly revenue showed a consistent trend, peaking at roughly $156.6K in early November. Active users fluctuated, starting at 74.6M and ending the quarter at 72.2M.

HBO Max: Stream TV & Movies experienced a rise in weekly revenue, reaching about $533.5K by the end of December. Downloads peaked at over 1M in the same period, while active users grew from 5.6M to 6.6M through the quarter.

Disney+ showed strong performance with weekly revenue peaking at approximately $1.2M in late November. Downloads also saw a significant rise, reaching over 1M in the last week of December. Active users increased from 9.3M to 11.3M by the end of the quarter.

Pluto TV: Watch & Stream Live maintained steady weekly downloads, with numbers hovering around 570K throughout the quarter. Active users slightly decreased from 2.9M to 2.8M by the end of December.

Amazon Prime Video experienced a consistent trend in weekly revenue, peaking at around $100.6K in late November. Downloads varied, ending the quarter with approximately 614K. Active users showed positive growth, increasing from 6.4M to 6.4M by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.