Top 5 Entertainment Apps in Italy: Q4 2021 Performance

In the fourth quarter of 2021, the performance of the top 5 entertainment apps in Italy highlighted interesting trends across downloads, revenue, and active users. Data from Sensor Tower reveals the specifics for RaiPlay, Amazon Prime Video, Netflix, Disney+, and Mediaset Infinity.

RaiPlay saw significant fluctuations in weekly downloads, peaking at approximately 165K in mid-November. Weekly active users also showed a notable increase, reaching around 671K during the same period.

Amazon Prime Video maintained a consistent weekly revenue, averaging around $30K to $37K. Downloads displayed a steady pattern with notable highs, peaking at about 118K in early November. Active users varied, reaching a peak of approximately 2.1M in early December.

Netflix experienced a gradual decline in weekly revenue, from around $114K at the start of the quarter to approximately $83K by the end of December. Downloads saw a significant increase towards the end of the quarter, peaking at around 105K in the last week of December. Active users showed a steady growth, reaching approximately 6.6M by the end of the quarter.

Disney+ exhibited strong weekly revenue growth, starting at around $270K and rising to approximately $386K by the end of the quarter. Downloads saw a significant increase in late December, peaking at around 99K. Active users also showed substantial growth, reaching around 2.1M by the end of the quarter.

Mediaset Infinity had variable weekly revenue, peaking at around $27K in mid-October. Downloads remained relatively steady with a peak of about 63K at the start of the quarter. Active users fluctuated, reaching a high of approximately 545K in early December.

For a more detailed analysis and additional insights, visit Sensor Tower.