AI Insights · Timothy · January 2022
Top 5 Entertainment Apps in the UK Q4 2021
In Q4 2021, the top 5 entertainment apps in the UK showed varied performance in terms of downloads, revenue, and active users, according to Sensor Tower data.
The fourth quarter of 2021 saw an interesting mix of performance trends among the top five entertainment apps in the United Kingdom, based on data from Sensor Tower. Below, we delve into the weekly downloads, revenue, and active user trends for TikTok, Disney+, Netflix, Amazon Prime Video, and BBC iPlayer.
TikTok from TikTok Ltd. exhibited a strong upward trend in weekly revenue, starting at approximately $411K at the end of September and peaking at around $913K in the week of December 20. Weekly downloads saw a significant spike in mid-December, reaching over 281K, while weekly active users remained relatively stable, ranging from 17.6M to 18.3M throughout the quarter.
Disney+, published by Disney, experienced fluctuations in weekly revenue, starting at $1.1M and ending the quarter at around $945K. The app saw a notable jump in downloads in December, peaking at 194K in the week of December 20. Active users also increased significantly towards the end of the quarter, rising from approximately 3M in late September to over 4M by the end of December.
Netflix from Netflix, Inc. maintained a steady weekly revenue of around $270K to $310K, with a slight dip in mid-December. Downloads saw a significant increase in the week of December 20, reaching 159K. Active users showed a gradual increase, starting at approximately 7.7M and ending the quarter at around 8M.
Amazon Prime Video from AMZN Mobile LLC showed consistent weekly revenue, hovering around $195K to $230K. Downloads spiked twice, once in late October with 101K and again in late December with 158K. Active users saw a significant rise towards the end of the quarter, increasing from approximately 1.9M in late September to around 2.6M by the end of December.
Lastly, BBC iPlayer from BBC Media Applications Technologies Limited had a steady increase in downloads, peaking at 76K in the final week of December. Active users grew from approximately 698K in late September to around 800K by the end of December.
These insights from Sensor Tower highlight the dynamic nature of the entertainment app market in the UK. For more detailed insights, visit Sensor Tower.