Top 5 Entertainment Apps in Colombia: Q4 2021 Performance

During the fourth quarter of 2021, the top entertainment apps in Colombia showed varied performance trends across weekly downloads, revenue, and active users. Here's a detailed look at the top 5 apps:

Netflix saw a fluctuating trend in weekly revenue, starting at around $5K and peaking at approximately $5.8K in late November. Weekly downloads decreased initially from 158K to about 73K by the end of November, before rising to nearly 97K by the end of December. Active users hovered around 4M, with minor fluctuations, ending the quarter slightly above 4M.

Disney+ experienced a significant increase in weekly revenue, starting at about $33K and reaching over $68K by the end of December. Downloads followed a similar trend, starting at 44K and peaking at 124K in the final week of December. Active users grew steadily from 1.3M to approximately 1.6M.

Pluto TV: Watch & Stream Live did not generate revenue during this period. However, weekly downloads showed variability, starting at 75K, dropping to around 36K by late October, and then rising to 74K in early December before ending the quarter at 38K. Active users started at around 394K and ended the quarter at 268K, showing a general decline.

Amazon Prime Video had a more stable revenue trend, beginning at approximately $14.6K and peaking at $22K by the end of November, before dropping to around $9K by the end of December. Downloads showed a steady increase from 33K to nearly 59K by the end of December. Active users remained relatively stable, starting at about 507K and ending the quarter at 510K.

HBO Max: Stream TV & Movies saw its weekly revenue grow from approximately $9.5K to over $20K by the end of December. Weekly downloads began at 67K, dipped to around 39K in late November, and rebounded to 67K by the end of December. Active users started at roughly 330K and ended the quarter at about 380K, showing a consistent upward trend.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.