Top 5 Entertainment Apps Performance in Argentina Q4 2021

In Q4 2021, the top entertainment apps in Argentina showcased varying trends in downloads, revenue, and active users. Here’s a closer look at the performance of the Netflix, Pluto TV: Watch & Stream Live, HBO Max: Stream TV & Movies, Amazon Prime Video, and Disney+.

Netflix experienced a fluctuating trend in weekly revenue, peaking at approximately $17K in mid-November. Weekly downloads saw a significant dip from around 120K at the start of October to about 64K by late October, with a slight recovery to 82K at the end of December. Weekly active users also showed a downward trend initially, dropping from 5.4M to 4.5M by late October, followed by a gradual increase, ending the year at 5.2M.

Pluto TV: Watch & Stream Live maintained a steady download rate, with a notable peak at 72K in early November. However, it saw a decline towards the end of the quarter, reaching about 34K in the final week of December. Active users for the app started at 375K in late September, peaking at around 397K by early November, and then gradually decreasing to 283K by the end of December.

HBO Max: Stream TV & Movies showed consistent weekly revenue trends, peaking at approximately $17K in early December. Downloads fluctuated, with a notable spike to 89K in the last week of December. Active users saw a steady increase, starting at 540K in late September and reaching around 639K by the end of December.

Amazon Prime Video had a relatively low revenue, peaking at around $661 in early October. Downloads saw a significant peak of approximately 99K in late October, followed by a decline to about 43K at the end of December. Active users remained fairly stable, starting at around 449K in late September and ending the year at approximately 443K.

Disney+ exhibited strong revenue performance, peaking at about $37.6K in late November. Downloads fluctuated, with a significant peak at 71K in the last week of December. Active users showed an upward trend, starting at around 1.1M in late September and peaking at approximately 1.4M by late December.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.