Top 5 Entertainment Apps in South Africa Q4 2021

The fourth quarter of 2021 saw significant activity among the top entertainment apps in South Africa. Using data from Sensor Tower, we analyze the performance of TikTok, Netflix, Amazon Prime Video, VeVe Collectibles, and Crunchyroll.

TikTok had a notable quarter with weekly revenue starting at around $52.6K in late September and rising sharply to approximately $285K by mid-December. Weekly downloads showed some fluctuations but remained robust, peaking at around 232.9K in early October. The app maintained a strong user base with weekly active users growing from 3.7M to over 4M by the end of the quarter.

Netflix experienced a relatively stable revenue stream, ranging between $14.5K and $19.1K throughout the quarter. Weekly downloads saw a slight dip in October but picked up towards the end of the year, reaching nearly 44K in the week before Christmas. Active users hovered around 1.2M, showing minor fluctuations.

Amazon Prime Video displayed a varied performance, with weekly revenue peaking at $13.2K in late October and then stabilizing around $12K towards the end of December. Downloads surged dramatically from 5.6K in late September to an impressive 29K by the final week of December. Active users increased steadily, starting at 79.4K and reaching nearly 130K by the end of the quarter.

VeVe Collectibles had a mixed quarter with a significant spike in revenue to $21.9K in early November, followed by a decline. Downloads were modest, peaking at 830 in November and remaining low for the rest of the quarter. Active users saw a noticeable increase in early November, reaching 609 before tapering off towards the end of the year.

Crunchyroll maintained a consistent performance with weekly revenue generally ranging between $3.6K and $5.6K. Downloads were stable, averaging around 2.5K weekly. The app's active users remained relatively steady, fluctuating between 28K and 32K throughout the quarter.

For more detailed insights, visit Sensor Tower.