AI Insights · Timothy · January 2022
Top 5 Entertainment Apps in Nigeria Q4 2021 Performance
In Q4 2021, the top entertainment apps in Nigeria showed varying trends in downloads, revenue, and active users. TikTok and Netflix led the pack with significant user engagement and revenue growth.
In Q4 2021, Nigeria's top 5 entertainment apps displayed diverse performance trends in downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
TikTok from TikTok Ltd. experienced a significant increase in both downloads and revenue. Weekly revenue peaked at around $28.5K in the final week of December, showing a steady upward trend throughout the quarter. Downloads surged dramatically, reaching approximately 459K in the last week of December. The app also maintained high user engagement, with weekly active users growing from 3.5M to about 3.7M by the end of the quarter.
Amazon Prime Video from AMZN Mobile LLC saw a gradual increase in both downloads and active users. Weekly downloads rose steadily, peaking at around 3.8K in late December. Revenue also showed a slight increase, reaching approximately $2.2K in the last week of December. Active users grew from 33.4K to around 41.5K over the quarter.
VeVe Collectibles from ECOMI Technology PTE Ltd. had a fluctuating performance. Downloads remained relatively low, with a peak of 409 in early November. Revenue showed a similar trend, peaking at around $1.9K in the same period. Active users, however, saw a steady rise, reaching a peak of 530 in the week of December 20.
Netflix from Netflix, Inc. maintained a consistent performance with a slight increase in both downloads and revenue towards the end of the quarter. Weekly revenue reached approximately $619 in late November. Downloads hovered around 30K to 40K, peaking at about 44.2K in early October. Active users demonstrated a stable trend, maintaining around 700K throughout the quarter.
Sticker Maker + Stickers from Daily Apps showed varied trends. Downloads saw a significant spike to about 2.7K in the last week of December. Revenue fluctuated, peaking at around $498 in late November. Active users also varied, peaking at approximately 3K in the final week of December.
For more detailed insights and data, visit Sensor Tower.