AI Insights · Timothy · December 2021
Top 5 Entertainment Apps in Europe Q4 2021 Performance
Explore the performance trends of the top 5 entertainment apps in Europe during Q4 2021, covering downloads, revenue, and active users.
In Q4 2021, the top 5 entertainment apps in Europe—Disney+, TikTok, Netflix, VeVe Collectibles, and discovery+—showed diverse trends in downloads, revenue, and active users. Here’s a breakdown of their performance:
Disney+ saw remarkable growth in weekly revenue, peaking at around $4.9M in the last week of December. Weekly downloads also surged, especially in late December, reaching 794K. Active users increased steadily, peaking at 18.9M by the end of the quarter.
TikTok experienced consistent growth in weekly revenue, culminating at approximately $8M in the week of December 20. Downloads also showed an upward trend, peaking at 2.5M in the final week of December. Active users remained stable around 176M throughout the quarter.
Netflix had a mixed performance. Weekly revenue saw a gradual decline, ending at roughly $1.1M in the last week of December. However, downloads spiked towards the end of the quarter, reaching 1M in the week of December 20. Active users fluctuated but ended on a high note with nearly 58.4M.
VeVe Collectibles had a notable peak in weekly revenue at approximately $2.3M in early November. Downloads showed a significant spike in the same period, with 59K in the week of November 8. Active users saw a gradual increase, peaking at around 90K in mid-December.
discovery+ maintained a steady weekly revenue, hovering around $700K for most of the quarter. Downloads showed moderate growth, peaking at 73K in the last week of December. Active users remained relatively stable, averaging around 347K.
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