Top 5 Entertainment Apps in Belarus in Q4 2021

In the fourth quarter of 2021, the top five entertainment apps in Belarus showcased notable trends in downloads, revenue, and active users. Below is a detailed analysis of each app's performance, based on data from Sensor Tower.

Иви: сериалы, кино, спорт, ТВ demonstrated a consistent increase in both downloads and revenue. Weekly downloads peaked at approximately 8.9K in the week of December 27, while weekly revenue saw a gradual rise, reaching around $3.5K in the same week. Active users also showed a positive trend, growing from 77K in late September to an impressive 115.7K by the end of December.

MEGOGO: TV, Movies, Audiobooks experienced steady growth in revenue, with weekly figures rising from $2.4K in late September to about $2.8K by the end of December. Downloads saw a significant boost, peaking at nearly 2.4K in the last week of December. Active users followed a similar upward trend, increasing from 12.7K in late September to approximately 14.5K by the end of the quarter.

TikTok continued its dominance with substantial figures across all metrics. Weekly downloads fluctuated but reached a high of 45.4K in the final week of December. Revenue showed a remarkable climb, peaking at around $40.8K in mid-December. Active users remained robust, growing from 1.28M in late September to about 1.34M by the end of December.

PREMIER: series, films, shows saw a mixed performance. Weekly downloads surged to 3K in late November but later stabilized. Revenue maintained a relatively steady rate around $900-$1K throughout the quarter. Active users increased from 7.6K in late September to a peak of 13.1K in early December, before settling at around 8.3K by the end of December.

START: онлайн-кинотеатр exhibited consistent metrics. Weekly downloads remained stable, with slight fluctuations, peaking at 527 in early December. Revenue hovered around the $300-$400 mark, with a slight increase towards the end of the quarter. Active users showed a steady rise, growing from 2K in late September to about 2.5K by early December, before a slight decline to 2.1K in the final week of December.

For more insights and detailed analytics, visit Sensor Tower.