Top 5 Entertainment Apps in Brazil: Q4 2021 Performance

During the fourth quarter of 2021, the top 5 entertainment apps in Brazil showed varied performance metrics across downloads, revenue, and active users on a unified platform. Here's a closer look at how Globoplay: Novelas, séries e +, Disney+, TikTok, HBO Max: Stream TV & Movies, and Crunchyroll performed.

Globoplay: Novelas, séries e + exhibited strong weekly revenue, peaking around $797K in early November and closing the quarter with approximately $770K in the final week of December. Weekly downloads saw a significant spike in mid-October, reaching 295K, but generally ranged between 140K to 214K for the rest of the quarter. Active users peaked at 5.6M in early November, with fluctuations throughout the quarter, ending at 4.6M.

Disney+ had a notable revenue peak of approximately $560K in late November and a second peak of $535K in mid-December. Downloads were highest at the end of December with 358K. Active users steadily increased, peaking at 3.2M in the last week of December.

TikTok showcased strong weekly revenue, peaking at around $521K mid-December. Downloads were consistently high, with a peak of 1M in mid-December. Active users were remarkably stable, hovering around 73M throughout the quarter.

HBO Max: Stream TV & Movies saw an increase in weekly revenue throughout the quarter, peaking at $232K in the final week of December. Downloads also peaked at 397K in the last week of December. Active users showed a steady increase, reaching over 2M by the end of December.

Crunchyroll experienced a steady weekly revenue trend, peaking at approximately $95K in early December. Downloads were highest in mid-October at 105K, with steady figures around 95K to 106K for the rest of the quarter. Active users peaked at 836K in early October and ended the quarter at 818K.

For more detailed insights and comprehensive data, visit Sensor Tower.