Top 5 Entertainment Apps Performance in Africa Q4 2021

In the final quarter of 2021, the top 5 entertainment apps in Africa exhibited diverse performance trends across downloads, revenue, and active users, according to data from Sensor Tower.

TikTok demonstrated a robust performance in Q4 2021. The app saw weekly revenue climbing from $115K at the start of the quarter to approximately $434K by the end of December. Weekly downloads fluctuated but ended on a high note with 1.77M in the last week of December. Despite some fluctuations, TikTok maintained a strong user base with weekly active users hovering around the 34M mark throughout the quarter.

WATCH IT: Drama,Movies had a mixed quarter. Weekly revenue peaked at around $39K in mid-October but stabilized to about $27K by the end of December. Downloads saw a significant increase in early December, reaching 28K, before slightly dropping to 19K in the last week. Active users peaked at 68K in early December but ended the quarter at approximately 43K.

Netflix experienced steady growth in Q4 2021. Weekly revenue remained relatively stable, averaging around $20K. Downloads showed a notable spike in early October, reaching close to 489K, and remained strong throughout the quarter, ending with over 202K in the last week of December. Active users consistently increased, starting at approximately 4.28M and growing to nearly 4.4M by the end of December.

Amazon Prime Video had a moderate performance. Weekly revenue hovered around $13K to $17K, showing a slight increase towards the end of the quarter. Downloads saw a gradual increase, peaking at 42K in the final week. Active users also showed consistent growth, starting at around 192K and reaching 261K by the end of December.

Shahid - ﺷﺎﻫﺪ displayed significant growth in multiple metrics. The app's revenue steadily increased from $10K to about $19K by the end of December. Downloads saw a substantial rise, particularly in November, peaking at 155K before settling at 89K in the last week. Active users surged from 191K at the start of the quarter to over 331K by the end of December.

For more detailed insights and data, visit Sensor Tower.