Top 5 Books Apps in South Africa Q4 2021: Unified Platform Performance

The fourth quarter of 2021 saw notable trends in the performance of the top 5 books apps on a unified platform in South Africa. Below, we provide an overview of weekly downloads, revenue, and active user metrics for these apps, based on data from Sensor Tower.

Wattpad - Read & Write Stories observed a dynamic quarter with weekly revenue peaking at approximately $2.8K in the last week of November. Weekly downloads showed an upward trend towards the end of the quarter, reaching about 6.2K in the final week of December. The app’s weekly active users fluctuated throughout the quarter, stabilizing around 66.9K by the end of December.

Amazon Kindle maintained a steady climb in weekly downloads, peaking at approximately 2.9K in the last week of December. Active users also increased, starting at 155.7K and reaching 167.9K by the end of the quarter.

Audible: Audio Entertainment showed consistent performance in weekly revenue, peaking at around $14.9K in the final week of December. Weekly downloads remained stable with a slight uptick towards the end of the quarter, reaching 1.5K. Weekly active users experienced a slight increase, ending the quarter at 34K.

Anyplay Audio books & Podcasts saw varying trends, with weekly revenue peaking at approximately $2.2K in late October. Weekly downloads showed a significant drop mid-quarter but picked up again towards the end, reaching 271 downloads in the last week of December.

Holy Bible Offline iPhone had a modest performance in terms of revenue, peaking at around $257 in the last week of November. Weekly downloads remained relatively stable, averaging around 500 downloads per week. Weekly active users also showed stability, ending the quarter at approximately 1.1K.

These insights highlight the varying performance trends of the top books apps in South Africa during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.