AI Insights · Timothy · January 2022
Top 5 Books Apps Performance in Europe Q4 2021
In Q4 2021, the top 5 books apps in Europe showed varied performance in downloads, revenue, and active users, with notable trends observed across different metrics.
During the fourth quarter of 2021, the top 5 books applications in Europe exhibited diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance.
Wattpad - Read & Write Stories saw a notable increase in weekly revenue, peaking at roughly $111K in late November. Downloads surged toward the end of the quarter, reaching around 237K in the last week of December. Active users showed a general upward trend, culminating in approximately 9.1M by the end of December.
Audible: Audio Entertainment experienced a steady rise in weekly revenue, peaking at about $220K in late December. Downloads fluctuated, with a high of nearly 208K in the final week of December. Active users remained relatively stable, ending the quarter at around 2.9M.
Amazon Kindle had a consistent download rate throughout the quarter, reaching a high of around 165K in the last week of December. Active users showed a slight increase, ending the quarter at approximately 2.1M.
Storytel - Audiobooks Library reported steady weekly revenue, peaking at around $318K in late November. Downloads saw a slight uptick towards the end of the quarter, reaching approximately 119K in the final week of December. Active users showed a gradual increase, ending the quarter at roughly 1.5M.
Litres: Books and audiobooks exhibited consistent weekly revenue, peaking at about $242K in mid-October. Downloads remained relatively stable, with a slight increase to around 86K in the last week of December. Active users saw a gradual decline, ending the quarter at approximately 799K.
These insights are based on data from Sensor Tower, where more detailed information can be found.