Top 5 Books Apps Performance on Unified Platform in Kenya Q4 2021

The fourth quarter of 2021 saw diverse performance trends among the top 5 books apps on a unified platform in Kenya. Below, we delve into the weekly revenue, downloads, and active users for each app, based on data from Sensor Tower.

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at approximately $441 in the first week of November. Weekly downloads fluctuated, reaching a high of 540 in the week of December 20. Active users saw a gradual rise, starting at 1.07K in late September and ending at 1.2K in the final week of December.

Everand: Ebooks and audiobooks maintained a consistent weekly revenue, hovering around $300 for most of the quarter, with a peak of $329 in mid-November. Downloads were relatively stable, peaking at 485 in late September and gradually declining to 209 by the end of December. Active users showed a slight decline, starting at 3.16K in late September and dropping to 2.75K in the final week of December.

Webfic-Make Reading Fantastic saw weekly revenue decline from $1.99K in mid-October to a low of $1.16K in mid-December, before recovering to $1.54K by the end of the year. Downloads peaked at 933 in mid-November but fluctuated throughout the quarter, ending at 686 in late December. Active users started at 3.8K in late September, peaked at 3.65K in mid-November, and ended at 2.9K in late December.

GoodNovel - Stories & Novels had a strong revenue performance, peaking at $2.37K in late October and seeing a gradual decline to $1.53K by the end of December. Downloads were highest in early October at 2.7K, but fell to 559 in the last week of December. Active users showed varied trends, peaking at 7.18K in early October and ending at 5.76K in late December.

Radish Fiction had a mixed performance in revenue, starting at $277 in late September, peaking at $397 in early October, and stabilizing around $240 towards the end of the quarter. Downloads saw a significant decline, starting at 937 in late September and dropping to 213 by the end of December. Active users also saw a decline, starting at 2.19K in late September and ending at 1.09K in the final week of December.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.